Increasing retiree recruitment in Putnam County


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January 24, 2013

PUTNAM COUNTY – The Cookeville-Putnam County Convention and Visitors Bureau (CVB) strives to encourage active retirees to call Putnam County home.  As Putnam County grows and develops, retiree recruitment opportunities grow as well.  The CVB participates in a number of initiatives to bring retirees to the area.

Serving as a member of the American Association of Retired Communities (AARC), the CVB networks with retirement communities from across the country to learn about new marketing resources and successful recruitment methods.

Under the guidance of the CVB, Putnam County maintains as one of fourteen certified Retire Tennessee communities, a program of the Tennessee Department of Economic and Community Development (ECD).

As part of the Retire Tennessee program, the CVB is able to target and attend retirement expos in cities such as Long Island, Chicago, Philadelphia, Pittsburgh, and New Jersey allowing them to reach migrating retirees at peak seasons. Local CVB representatives will be attending two to three expos in the first quarter of 2013.

Ramay Winchester, Retire Tennessee director and 2012 chair of AARC said, “The natural beauty and mild climate of the area, along with the urban conveniences, rural peacefulness and central location make Putnam County a top contender for retirees. These options, in addition to great healthcare accessibility and affordable cost of living, make retiring to Putnam County an easy choice.”

FAM or familiarization tours are an additional initiative in the ongoing recruitment efforts of the CVB. Representatives were recently offered the opportunity to tour Putnam County’s only gated community, The Bluffs at Cumberland Cove.

Local owner/broker, Renee McCoy along with investors Steve Copeland and Harold Jackson provided Membership Services Director Dianne Callahan, Convention & Visitors Bureau Director Laura Canada, and Convention & Visitors Bureau Coordinator Molly Brown with a full tour of the up and coming community.

The Bluffs is located between Crossville and Cookeville inside Putnam County boundaries off Highway 70, offering easy access to Interstate-40 and amenities of both cities, but with privacy and seclusion inside the gates of the more than 280-acre community. Outdoor amenities include creeks, caves, and waterfalls to explore via the private walking trails of its common areas.

With Cookeville-Putnam County ranking ninth in “America’s Top Ten Retirement Places,” this development offers another great asset for the CVB to add to their list of opportunities when marketing to retirees.

“The Bluffs at Cumberland Cove are an example of the type of community retirees are looking for. Now being a gated community, they provide a private, yet convenient living opportunity for those looking to retire in our area,” said Canada.

“Retirees can be a significant economic asset. Retirees are a much needed and appreciated resource for our community. They not only bring an average of $1.2 million in assets, and usually have good health insurance and pensions, but also a lifetime of skills and knowledge to share with the community.”

The Cookeville-Putnam County Convention and Visitors Bureau Advisory Council mission is to develop and implement ideas and strategies that will increase tourism in and enhance the image of Cookeville, Putnam County, the Highlands and the Upper Cumberland region of Tennessee. For more information call 931-526-2211 or go to www.MustSeeCookeville.com.

For more information about retiring to Cookeville-Putnam County, go to http://www.cookevillechamber.com/retirees/.

Cookeville_1Representatives from the Cookeville-Putnam County Chamber of Commerce and Convention & Visitors Bureau pose with The Bluffs at Cumberland Cove representatives during a scenic tour of the developing gated community. From left to right is Renee McCoy, The Bluffs at Cumberland Cove owner/broker; Dianne Callahan, Cookeville-Putnam County Chamber of Commerce membership services director; Laura Canada, Cookeville-Putnam County Convention & Visitors Bureau director; and Steve Copeland, The Bluffs at Cumberland Cove owner/investor.