Real Estate News

  • Don’t Leave the Buyer Side on the Table

    Control the listing, control the market. This concept is an industry fundamental. While this remains true, why discount the opportunity to make more money on the deal? Representing the listing is what costs real estate professionals the most fina

  • Using Generational Preferences in Your Property Marketing Mix

    The following information is provided by the Center for REALTOR® Development (CRD). It probably comes as no surprise to you that communication preferences vary considerably across generations. This is largely a result of what communication metho

  • Under-Promise, Over-Deliver

    The real estate industry is full of amazing people who have a desire to do well, but according to Gallup Poll, we’re not very well-respected. This is in part a symptom of under delivering and not being focused on creating the ultimate clien

  • Why You Should Be Working With Renters

    As a real estate agent, you know a steady stream of leads is the only way to keep your business moving; however, many agents shy away from rental leads because they believe they aren’t worth the time or investment. The only tool that allows

  • The Email You’re Sending Is Costing You Business

    When it comes to the internet and real estate leads, we know that nearly everyone is starting their search online and that dealing with internet leads can be very frustrating. Often you receive inquiries or leads and respond almost immediately. Y

  • CAN’T MISS: Consumer Engagement Strategies at RISMedia’s Power Broker Forum

    Leading Power Brokers will share their strategies for more effectively engaging consumers during RISMedia’s annual Power Broker Forum, “New Strategies for Engaging Consumers,” held at the REALTORS® Conference & Expo in Chi

  • It’s Not What You Say, It’s Where You Say It

    Programmatic advertising campaigns can address a fundamental shift in how people consume content and when they might do so. With an array of content-delivery options at their fingertips, some people have taken to primarily using one device to acc

  • Most Effective Ways to Communicate With Each Generation of Homebuyers

    It isn’t all about phone calls anymore—and we promise: knocking on strangers’ doors isn’t the status quo, either. Your clients prefer to be communicated in a variety of different ways, often depending on the generational attri

  • Double Your Business With Double the Tweet Length

    Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at Home Renovation for (Less Than) the Cost of an iPhone 8 A Front Door, Flooring and Other ‘Happy

  • 5 Benefits to Having a Stager on Your Team – CRD Podcast Episode 7 Recap

    The following information is provided by the Center for REALTOR® Development, with assistance from Lauren Hampton and the Podfly editorial team. In episode 7 of the Center for REALTOR® Development Podcast, Monica Neubauer has a great conversati