Real Estate News

  • The Power of Listings

    One thing you’ll learn to do as a team is track everything. By developing great tracking systems, we learn to duplicate the right actions and activities that’ll generate the business needed to be successful. Team leaders often ask wha

  • Invest in Community Videos for Big Results

    Selling homes by dancing in fallen leaves at a local park, drinking flaming cocktails with friends and shopping at local boutiques isn’t your typical marketing approach—but it works for Tacoma REALTORS® Marguerite Giguere and Anne Jones.

  • Mastering High-Tech and High-Touch

    Having worked for the likes of Gloria Nilson & Co. Real Estate and Simon & Schuster, Heidi Dittloff brings 19 impressive years of experience to her role of vice president of Marketing for San Francisco-based Alain Pinel REALTORS®. Step

  • A No-Fail Mobile Marketing Guide for Real Estate Agents

    Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now on Popular Curb Appeal Trends for 2017: New Ideas for First Impressions Cobie Smulders Sells $1.425 Mill

  • Ask the Expert: How Can I Creatively Stay in Touch with Past Clients?

    Today’s Ask the Expert column features John Bunker, marketing director of Q: How can I creatively—and effectively—stay in touch with past clients and prospects? A: I once read in a USPS report that consumers ar

  • Facebook Ads Made Easy – Part 4: Creating Ads and Reviewing Your Insights

    When telling a story, you want to create a message that resonates with audiences. Consider this an essential part of creating ads within your Facebook campaign, but instead of telling a story with words, tell it with images. As a real estate pro,

  • Ask the Expert: Why Should I Bother Having a Business Plan?

    Today’s Ask the Expert column features Arthur Darmanin, CEO of Sellstate Realty Systems Network, Inc. Q: Why should I bother having a business plan? A: It may be hard to believe, but your success or failure may depend on having a good busin

  • Adding a New Twist to ‘Tried and True’

    Somebody once said, “If we keep on doing what we’ve been doing, we’ll get the same results,” which works just great if you happen to be on the right track to begin with. But in today’s ever-changing real estate marke

  • Negotiation and Closing Support Strategies for Military Clients

    The following information is provided by the Center for REALTOR® Development (CRD). Military buyers generally do not have a lot of time for incremental negotiations. A couple of rounds of negotiations may be okay, but protracted back-and-forth n

  • Shatter the Myths about Millennials and Real Estate

    The word “millennial” has evolved into a pejorative within the real estate industry. With a cringe factor reaching the same level as terms like “glamour shot” and “sub-prime,” you would be hard-pressed to discu