Real Estate News

  • Ask the Expert: What Are the Best Ways to Design Real Estate Postcards?

    Today’s Ask the Expert column features Steve Bunker, president and CEO of Q: What are your best tips for designing real estate postcards? A: As any successful real estate professional can tell you, the fact that 95

  • The Social Success Formula: Inform, Engage…Repeat

    “Information and connectivity is needed more today than ever before,” said RISMedia President and CEO John Featherston while speaking at the TriplePlay REALTOR® Convention & Trade Expo in Atlantic City, N.J. last week. “So

  • Staying Top-of-Mind With Clients During the Holidays

    For many buyers, the holidays take priority over the home search, creating a seasonal slowdown. However, in 2017, existing-home sales show that January and March were the top two producing months (year to date), leaving us to wonder if clients ar

  • Social Skills: Revive Your Social Media for 2018

    Did your Facebook page drop off your to-do list this year? How about Instagram—fall by the wayside? What about the LinkedIn you pledged to use? Fifty-seven percent of real estate professionals say social media is a time suck. Let’s face i

  • Distressed Property Transaction Skills Are Perennial

    The following information is provided by the Center for REALTOR® Development (CRD). While foreclosures decreased nationally at the end of last year to a 12-year pre-recession low, there are areas of the country which are showing sustaining, repe

  • Top Agents Dominate With Multi-Channel Content Marketing

    Discover Publications generates listings for top agents, eliminates stress Between going on listing appointments, negotiating sales and converting leads, real estate professionals have their hands full. But for those dead set on dominating the ma

  • Ask the Expert: How Can Staging Pave the Way for a Better Sell?

    Today’s Ask the Expert column features Patty McNease, director of Marketing for Q: How can staging pave the way for a better sell? A: Staging allows your clients to show off the unique features of their home that buyers can come

  • 6 Ways to Ensure Your Website Connects With Today’s Buyers

    It’s no secret that buyers love searching for homes online. For many years, research has found that this is how the overwhelming majority of buyers begin their search. Once buyers are ready to get serious, how do they select an agent? While

  • You Only Get Paid on Conversions

    In my role as chief strategy officer at Realty ONE Group, I’ve had the pleasure of traveling around the country training thousands of agents on all kinds of proven marketing strategies that helped me as a broker generate more listings and h

  • Running Your Business Like a Business

    The following information is provided by the Center for REALTOR® Development (CRD), with assistance from Lauren Hampton and the Podfly editorial team. Running your business—like a business—is crucial for getting maximum value out of it, and