Real Estate News

  • Get Smart About Prospecting for Big Profit

    Want to boost your bottom line and see the results in just 90 days? If you’re unhappy with the number of pending transactions or the lack of listings in your pipeline, you might need better prospecting habits. Most agents get caught in the

  • 5 Virtual Reality Best Practices

    If you’ve started reading this article, congratulations! You are at least one step ahead of approximately 90 percent of your peers by simply implementing some sort of virtual tour element into your listings. With 70 percent of home sellers

  • A Streamlined Approach to Real Estate Success

    After spending nearly 15 years as a 911 dispatcher for the Las Vegas Metro Police, Erika Bentley needed a change. Having lived in the area for more than 40 years—working at the Treasure Island Casino for nine years—Bentley’s sphere of i

  • The Secret Formula for Creating a Brand

    John Pemberton, the inventor of Coca-Cola, is known to have shared his original formula for the iconic soft drink with four people before his death. Asa Candler purchased the rights to the formula from Pemberton’s estate before making some

  • A Support System for Success

    In the following interview, Bob Witt, broker/owner of Berkshire Hathaway HomeServices Heritage Real Estate in Livingston County, Mich., discusses his local market and the social media solution supporting his marketing efforts. Regions Served: Liv

  • Ask the Expert: How Can I Stay in Touch With My Sphere This Spring?

    Today’s Ask the Expert column features John Bunker, marketing director for RealEstateCalendars.com. Q: How can I successfully stay in touch with my sphere of influence during the spring selling season? A: As we make our way through our 30th

  • 3 Tips to Win Over Millennial Homebuyers

    According to the National Association of REALTORS®, millennials currently make up 34 percent of U.S. homebuyers—the largest share of buyers for the fourth consecutive year! NAR research also shows that while there are barriers to break through

  • The ‘New’ Home Should Be a Powerful Content Engine

    It was back in 1991 that Faith Popcorn wrote her “Popcorn Report,” a book that explained her theory of “cocooning,” a desire to surround ourselves with the amenities of home, which would not be a fad; it would be a trend

  • Online Courses for 13 NAR Credentials Offered at Center for REALTOR® Development

    The following information is provided by the Center for REALTOR® Development (CRD). The National Association of REALTORS® (NAR) and all of the organizations affiliated with it offer education in classroom or online format, and one or more crede

  • Training and Technology Arm Agents With Relationship-Building Tools for Today’s Market

    In the following interview, Jeanette Schneider, vice president of Management Services for RE/MAX of Southeastern Michigan, discusses the firm’s approach to marketing, and the local housing market. Facebook: @remaxsemi Maria Patterson: How d