- Knowledge Reigns Supreme in Resort and Second-Home Marketplace
Louis Price, a REALTOR® with Coldwell Banker in New Buffalo, Mich., has seen his business gravitate toward second homes over the last several years. Serving the Lake Michigan area, his client base trends toward second-home seekers from Chicago w
- Is Social Media Advertising Actually Effective?
Social media advertising remains a mystery to many of us. Most of us have seen the statistics relating to the size and use of the larger social networks. We know that Facebook alone boasts over 1.71 billion active monthly users. Many of us have a
- The Greening of the MLS
The following information is provided by the Center for REALTOR® Development (CRD). The MLS is an essential part of the real estate business. Both real estate professionals and appraisers (and other allied professionals) rely on its data to pric
- Ask the Expert: How Do I Build a Global Practice?
Today’s Ask the Expert column features Cindy Fauth, global marketing manager for the National Association of REALTORS® (NAR). Q: How do I build a global practice? A: No matter where you live in the U.S., international clients are present.
- Looking to Leverage Your Social Media Presence? Shift Your Viewpoint
Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 4 Fictional Towns That Would Be Bad for Real Estate How to Make Your Home More Energy-Efficient Take
- Ask the Expert: How Can I Showcase American Pride While Staying in Touch With Clients?
Today’s Ask the Expert column features John Bunker, marketing director at RealEstateCalendars.com. Q: In what ways can I showcase my American pride—as well as my pride in being a real estate professional—while staying in touch with my c
- Expanding Your Business Through Innovation
Every entrepreneur knows the age-old business advice: study your market, know your competition, have a business plan—as well they should. It’s decisive advice that works. But what can you do when you have invested in proven business strat
- Opportunities to Make a Home Green Exist on a Spectrum
The following information is provided by the Center for REALTOR® Development (CRD). What comes to mind first for consumers when thinking about green homes is often new-home construction and the opportunity to build a fully sustainable home from
- REALTORS® Answer Call for Greener, Sustainable Homes
More homebuyers and sellers are in the market for greener, sustainable homes—and REALTORS® are answering the call. Over half of REALTORS® recently surveyed in the National Association of REALTORS® (NAR) REALTORS® and Sustainability report s
- Want to Be the Best? Be a Leader First
For Bill Olson, being ERA Real Estate’s national Rookie of the Year is not just about production; it’s about being a leader. A resident of Charleston, S.C., Olson came from a restaurant background. Two-and-a-half years ago he met Eddi