As an ongoing benefit of The American Association of Retirement Communities we will be producing frequent Webinars. These ongoing webinars will be a “member benefit” for AARC Members. See Details Below.
Topics covered will span the gambit and will benefit communities, Chambers of Commerces, Developers and others servicing Baby Boomers and benefiting from Retiree Attraction.
August Webinar – August 30, 2016 at 2:30pm (Eastern)
The Top 3 Reasons Why Tourism Has a Significant Role in Retirement Attraction and Economic Development in a Community
Dr. Steve Morse
It’s been said that a retiree visits a location three to five times before making the decision to relocate. Thus, tourism assets and the tourist experience in a community have a vital role in making a first impression to potential retirees. In this webinar, learn how in many cases, tourism and the tourist experience of the retiree on the first visit serves as “the first date” for many retirees courting potential retirement communities. In this webinar you will learn more about the top 3 reasons tourism has a significant role in attracting retirees and why your local economic development and tourism organizations need to have the retirement market in their marketing strategies to enhance local economic development.
Dr. Steve Morse – In July 2013, Dr. Steve Morse was appointed Director of the Hospitality and Tourism program in the College of Business at Western Carolina University in Cullowhee, North Carolina. He is an economist and professor and teaches courses in hospitality revenue management and price strategy, hotel & lodging management, and hospitality and tourism business demand analysis. He was previously on the faculty and director of the Tourism Institute at the University of Tennessee in Knoxville.
Dr. Morse is a frequent speaker at national and state hospitality and tourism conferences, and has conducted over 140 workshops and seminars for regional and local tourism organizations, governments, and Chambers of Commerce to better understand the impact of tourist spending on the economic development of local economies. He is frequently quoted as an expert in hotel, restaurant, attractions, and tourism trends in leading news sources in the U.S. and tracks economic trends in the hotel, restaurant, attractions, and tourism sectors in the Southeast and U.S. economies.
A native Georgian, he was raised on a family farm near Carrollton, Georgia and during college worked in hotels, restaurants, attractions, and tourism marketing organizations. He, his wife Dr. Mary Morse, and their 14 year old son live in the beautiful mountains of Cullowhee, North Carolina. He is on the executive board and VP of the Boy Scouts of America’s Daniel Boone Council in Asheville, NC, and Assistant Scoutmaster of Boy Scout Troop 999 in Sylva, NC. He earned his B.S. from the University of Georgia, and his Ph.D. from the University of Tennessee.
AARC Members & VIP Guest – Click Here to register
Non-Members may join us for the webinar for only $50 (if you choose to join at a later date this $50 will be applied towards your membership) – Non-Members Click Here To Sign Up (sign up link will be emailed to you)
View Past Webinars in Member Resource Area