As an ongoing benefit of The American Association of Retirement Communities we will be producing frequent Webinars. These ongoing webinars will be a “member benefit” for AARC Members. See Details Below.
Topics covered will span the gambit and will benefit communities, Chambers of Commerces, Developers and others servicing Baby Boomers and benefiting from Retiree Attraction.
February Webinar – February 15th, 2018 at 2:30pm (Eastern)
The Art and Science of the Digital Marketing Mix
Andy Windham, SVP Director of Client Strategy, Crawford Strategy
The art and science of the digital marketing mix
Just because you CAN do it, doesn’t mean you SHOULD do it. This short webinar is adapted from Crawford Strategy’s “CEO’s Guide to Digital Marketing.” It blends a high level strategic overview with a real-world perspective on how to make sure the market and your message drive your media, and not the other way around.
Andy Windham – Andy oversees strategic planning and account management for Crawford Strategy, a full-service marketing and communications firm in Greenville, SC. While he has worked with clients in a wide variety of industries during his 20+ year career, destination marketing has always been his first love. In fact, he began his career in the Marketing Department of Walt Disney Attractions in Orlando, FL, supporting the development the marketing plan for the 25th anniversary of Walt Disney World.
For 6 years, Andy lead the Tennessee Department of Tourist Development account, managing brand awareness and lead generation campaigns, as well as the statewide co-op program. During his career, he has worked with a number of large and small travel clients across the Southeast, including Pinehurst Resort & Country Club, Biltmore Estate, Asheville TDA/CVB, Black Mountain CVB, the Jack Daniel Distillery, Oak Ridge (TN), DeSoto County (MS) CVB, and many others.
Since joining Crawford Strategy in 2013, he has led the agency’s relationship with the North Myrtle Beach CVB, Haywood County (NC) TDA, the Waynesville & Maggie Valley Tourism Co-op’s, the Clemson University Athletic Department and Ice on Main (Greenville’s winter outdoor ice skating attraction).
Andy holds a bachelor’s degree in advertising and a master’s degree in mass communications management, both from the University of Florida. In 2009, Andy was included in the Memphis Business Journal’s “Top 40 Under 40.” He was also named the 2007 “Mentor of the Year” by the Memphis Advertising Federation.
AARC Members & VIP Guest – Click Here to register
Non-Members may join us for the webinar for only $50 (if you choose to join at a later date this $50 will be applied towards your membership) – Non-Members Click Here To Sign Up (sign up link will be emailed to you)
View Past Webinars in Member Resource Area