Message From Our Chairperson

Message From Our Chairperson

You’ve probably heard the statistic that “10,000 Americans are retiring every day” and wondered if your community has missed out on attracting them.  You’ve come to the right place – welcome to the American Association of Retirement Communities, where retiree attraction (planning, marketing, programming, and more!) has been our focus for over two decades.

On the topic of focus, hindsight may be 20/20, but the AARC can help with your “2020 vision.”  That “10,000 retirees” stat is a bit unclear, but take a look at this: there are actually more people turning 60 every day in 2020 (nearly 12,000 a day!) than ever, as the peak of the “Baby Boom” (and, in fact, the largest 5-year period of American births in history) was 1957-1961.  Those 23 million 59-to-63 year olds are considering their housing options – how will they see their way to you?

With apologies for last paragraph’s vision-related wordplay (it is 2020 – and stats can be too dry for a Welcome note), the functions of the AARC are to be a shared resource for best practices, education, research and networking.  Baby Boomers are changing the concept of retirement, and AARC members have been on the forefront of this evolving market.  Learn with – and from – these industry leaders through our webinars, studies and our popular annual conference in the Fall.  We hope that you take full advantage of what the AARC has to offer, and that you join us!

Hoping to see you in 20/20 (sorry, couldn’t resist…),

Bill Houghton, Chair

Putting it All Together,
AARC 2019 Conference Wrap Up

We concluded another great conference, immersing ourselves with motivation, metrics, and momentum as we head into the roaring (20)20’s.  The setting was the beautifully-remodeled 1920’s Read House in Chattanooga, Tennessee.  Attendees from 15 states and the District of Columbia gathered to R&D (ripoff & duplicate) techniques that work.  There were 21  first time attendees who discovered the value of recruiting the lucrative retiree market to their communities.

Read More – AARC Conference