Message From Our Chairperson

Message From Our Chairperson

You’ve probably heard the statistic that “10,000 Americans are retiring every day” and wondered if your community has missed out on attracting them.  You’ve come to the right place – welcome to the American Association of Retirement Communities, where retiree attraction (planning, marketing, programming, and more!) has been our focus for over two decades.

There are actually more people turning 60 every day in 2021 (nearly 12,000 a day!) than ever, as the peak of the “Baby Boom” (and, in fact, the largest 5-year period of American births in history) was 1957-1961.  Those 23 million 60-to-64 year olds are considering their housing options – how will they see their way to you?

The central functions of the AARC are to be a shared resource for best practices, education, research and networking.  Baby Boomers are changing the concept of retirement, and AARC members have been on the forefront of this evolving market.  Learn with – and from – these industry leaders through our webinars, studies and our popular annual conference in the Fall.  We hope that you take full advantage of what the AARC has to offer, and that you join us!

Bill Houghton, Chair

2021 Annual Conference – November 3rd – 5th

The world isn’t the same as it was a year ago. Now that the dust has settled and the path ahead shows major signs of light, we’re excited to talk about what comes next.Join us for ‘Hindsight is 20/20: New Forecast for 2022’ in beautiful Myrtle Beach this fall.

This year’s AARC Annual Conference will reflect on a year like we’ve never experienced before. Most importantly, it will chart a path for success as we go forward. The retiree community industry’s top thought leaders and innovators will share insight, play-by-plays, and ideas for the future in this info-packed few days.

Learn More – AARC Conference