Message From Our Chairperson

Message From Our Chairperson

RBaker copyWelcome to the American Association of Retirement Communities! The fact that you’re here means you already recognize the tremendous market potential of retiree relocation. Millions of dollars in wealth will be transferred based on the choices made by retirees and those planning retirement with discretion to live where they choose. The AARC targets cities and communities. Whether you’re a private developer, a chamber or tourism professional, or a government official, AARC is your information source!

Now is the time to capitalize on an ever-improving housing market. The AARC is your source for information on retiree trends and customer insight.

Is your community worthy of our “Seal of Approval”? We think these communities are the best of the best and have the amenities that we know retirees are looking for.

To our members, we truly appreciate your membership and endearing friendship. We are constantly looking for more ways to help you grow and provide the resources and contacts you need to do that. And to the not-yet-members, we sincerely encourage you to take a look around our site and get involved so you too can provide insight into this ever-changing segment of the market.


Rachel Baker, Chair

Roaring 20s Returns….Recruiting Retirees in a New Decade      

Chattanooga, Tennessee – November 6th – 8th, 2019

What’s All the Flapabout? The Roaring Twenties is hitting Chattanooga this fall! The AARC Annual Conference is pouring new energy and ideas into the retiree community industry. Chattanooga You already know that the ‘Roaring’ 1920’s were an iconic period—booming economic prosperity, jazz music, flappers, and cultural shifts that changed the country. Back then, like today, ‘cutting-edge’ technology was changing the landscape. In the 20’s, it was things like the washing machine and…the radio (creating a new thing called nation-wide advertising!) New Read House_Night copy As we find ourselves headed into the NEW Roaring Twenties, it’s geo-location tech, social networks, and unlimited market research available to every potential customer that are changing the way we do business. Next on the horizon, we’re seeing  an increasingly savvy and demanding audience of soon-to-be and current retirees. Are you excited for what lies ahead OR are you wishing you could enact Prohibition on some of these speed-of-light market changes? At AARC, we’re ready to help you SEIZE this new, exciting era. We invite you to join us to learn from the industry’s top influencers this fall… AARC 2019 Annual Conference: “The Roaring 20s Returns: Recruiting Retirees in a New Decade” November 6th, 1pm – 5pm (Welcome Reception to follow) November 7th, 9am – 5pm November 8th, 9am – Noon The Read House Hotel, Chattanooga, TN To learn more or sign-up, visit the AARC Conference page