“Well, we’re scared, but we ain’t shakin’
Kinda bent, but we ain’t breakin’
…in the long run”
So this month its Eagles lyrics. Why? Well, two things happened in the last few days of August, 2020: the major stock market indices all got back into the positive for the year, and Warren Buffet turned 90. And both are testaments to…(wait for it) the long run.
Buffet’s investment success is based in patience and long term value, not on rash moves. In his words, “simply attempt to be fearful when others are greedy and to be greedy only when others are fearful.”
There certainly was (and is) a lot of fearfulness in the age of covid, as evidenced by the significant hits to the markets earlier in the year. But in the long run, good solid fundamentals are the basis for success.
What does this have to do with the AARC, you ask? Well, many of us have seen big drops in traffic and demand in the early months of the pandemic, but have seen a lot of that decline erased in the summer months. From a marketing standpoint, your communications efforts generally don’t pay their dividends for months or years – getting prospective buyers into your sales “funnel” is an exercise in the long run.
So while near term budgets may be a bit fearful, you might also consider refocusing your retiree attraction efforts, and even being greedy. Because as Don Henley told us four decades ago,
“When it all comes down we will Still come through In the long run“
Chair, The AARC
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