Annual Conference

Roaring 20s Returns….Recruiting Retirees in a New Decade      

Chattanooga, Tennessee – November 6th – 8th, 2019

We concluded another great conference, immersing ourselves with motivation, metrics, and momentum as we head into the roaring (20)20’s.  The setting was the beautifully-remodeled 1920’s Read House in Chattanooga, Tennessee.  Attendees from 13 states and the District of Columbia gathered to R&D (ripoff & duplicate) techniques that work.  There were 21  first time attendees who discovered the value of recruiting the lucrative retiree market to their communities.

2019 Conference Presentations


  • How to Win More Sales Through All Seasons, Jason Forrest and Mary Marshall
  • Rethink, Retool and Refine, A Case Study, Jane O’Connor
  • What Marketing and Retirement Have in Common, Justin Jones
  • Immersive Technology is Changing the Buyer, and Traveler Journey, Are You Ready, Ty Downing


  • Everyone Else is Doing It, Why You Should Do It Better. Tips and Best Practices for Setting Your Social Media Apart from The Crowd, Katie Campbell & Brandy Jones
  • Community Track Roundtable:  “Leads, Leads, Everywhere A Lead” Tips on Managing & Following-Up on Retiree Relocation Request, , Jeff Fleming, Anne Ross, Zach Ledbetter and Pam May
  • Developer Track Roundtable: Bill Houghton, Facilitator
  • Community Track: RetireNC & Retire Tennessee: A Case Study, Follow Up, Follow-Through and Results, Kristy Peters
  • Community Track:  AARP Age Friendly Community and State Network, Mitchell Olszewski
  • Developer Track:  Amenity Preferences and Relocation Data from Lifestyle Buyers, Daniel Keir & Ben Keal
  • Trends Affecting Travel and Retirement Decision-Making, Berkeley Young


  • Living Above The Store – Mainstreet Panel, Nancy Williams & Bridget Jones
  • Marketing to Baby Boomers One More Time, Gregg Logan
  • The Job Market Opens Up at 60, Steve Vassallo
  • Putting It All Together – Conference Wrap Up, Jeff Fleming

Conference Photos