July 2021 Newsletter

Our most recent AARC Annual Conference (in Chattanooga, Tennessee in 2019) had a great lineup of speakers and sessions.  One highlight was a presentation by Gregg Logan of RCLCo, one of the leading resources for industry research.  Recently, RCLCO released the results of their Real Estate Market Sentiment Survey, which has tracked confidence in U.S. real estate market conditions for the past 10 years. The Mid-2021 results showed strong optimism for the coming year:

  • The RCLCO Current Real Estate Market Sentiment Index (RMI), which measures sentiment on a 100-point scale, increased 57.5 points over the past six months, from 31.6 at the end of 2020 to 89.1 at Mid-2021 – a high not seen since Mid-2015.
  • On top of that, approximately three-quarters of survey respondents believe real estate conditions will be moderately or significantly better over the next 12 months.
  • 7 out of 10 respondents felt that rising construction costs have had a significant impact on the real estate market – although these effects are likely to temper somewhat over the next 12 months.
  • A majority of respondents expect interest rates to rise over the next 12 months, but homeownership rates will still rise.

A good overall real estate market has tremendous benefits for the relocating retiree – they’re able to sell the previous residence more easily and for more money, which makes the transition to a destination community easier.  Insights from firms like RCLCO are a cornerstone of the AARC, and a key benefit for attending our annual conferences.  Stay tuned for the roster of resources at our 2021 Conference, scheduled for this November in Myrtle Beach.  I liik forward to seeing you – and learning with you – there!

Bill Houghton
Chair, The AARC

Hindsight is 20/20:  New Forecast for 2022 – AARC’s Annual Conference November 2021

The world isn’t the same as it was a year ago. Now that the dust has settled and the path ahead shows major signs of light, we’re excited to talk about what comes next.Join us for ‘Hindsight is 20/20: New Forecast for 2022’ in beautiful Myrtle Beach this fall.

This year’s AARC Annual Conference will reflect on a year like we’ve never experienced before. Most importantly, it will chart a path for success as we go forward. The retiree community industry’s top thought leaders and innovators will share insight, play-by-plays, and ideas for the future in this info-packed few days.

What Happened vs. What Happens Next

Hindsight is 20/20. But a clear vision of the past is only valuable if you apply it to the future. That’s what this year’s AARC conference will focus on.

We’ve learned that retirees want to live in a place that makes them feel safe and connected. We’ve learned that ‘face to face’ is great but ‘remote/digital access’ means we can tour prospects anytime, anywhere. But to attract today’s relocating retiree, we need to go beyond just using what we’ve learned – we need to innovate, and to think differently. AARC presenters will share their expertise, and work with you on steps for the future.

You’ll learn how to engage retirees with the latest tech and how to keep your in-person skills sharp. You’ll hear the latest on what retirees are concerned about now and what they’re thinking about for the future. You’ll learn about marketing techniques that are tailored to today’s ‘post-2020’ retiree market, and discover engaging ways to speak to a wiser generation of consumer. And you’ll interact with – and learn from – the industry’s most effective leaders.

We invite you to grow your strengths in the conference’s real-world-applicable sessions, and to network with industry peers and leaders who are ready to share their expertise.

Visit our Conference Sign Up Page to Register

Private Communities Registry Releases Their 2021 Survey of Homebuyers & Renters Researching Lifestyle Communities

Each year, Private Communities Registry, Inc. (PCR) gathers insights from thousands of people interested in buying or renting in a master-planned lifestyle community. The Survey of Homebuyers & Renters Researching Lifestyle Communities report provides insight into the behavior, motivations, and financial situations of retirees and pre-retirees searching for not just a home—but a lifestyle. With more than 1 million annual visitors to privatecommunities.com , this report represents a small but powerful segment of the data collected from consumers that requested information on at least 1 lifestyle community showcased on the site. The findings provide key market intelligence for builders, developers, clubs, ad agencies, realtors—and anyone involved with the planning, development, and marketing of lifestyle communities.

Download Your Full Copy of the 2021 Report – Click Here

Building with Universal Design Concepts Enables Aging in Place

National Association of Home Builders| June 28, 2021


Universal design is the design of products and environments to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design. People who have different needs can all enjoy the same home, even when their needs change.

Many concepts of universal design support ‘aging in place.’ Designing a new home or providing a remodel that incorporates these strategies to accommodate changing abilities can provide a marketing advantage to your business.

The number of people ages 65 and older in the United States has increased steadily during the past century, and growth has accelerated since 2011, when baby boomers first started to turn 65. Between 2020 and 2060, the number of older adults is projected to increase by 69%, from 56 million to 94.7 million.

Some will be looking to stay in their homes and remodel; some will want to downsize and/or relocate and will want these features. Buyers surveyed for the What Home Buyers Really Want, 2021 Edition desire several accessibility features that are part of universal design. Their desire for these features has been increasing since surveys began in 2003. (For example, the desire for an entrance without steps has increased from 42% to 64%.)

The survey also found that the older the buyer, the more likely they wanted these features. But even the majority of younger buyers (less than 35 years of age) rated them as essential or desirable. This indicates that accessibility features will generally add value to a home for most home buyers.

The 2020 ICC 700 National Green Building Standard® (NGBS) UNIVERSAL DESIGN badge supports the concept of aging in place and provides an independent third-party verification that a home is designed and constructed for all.

Check out the first home to achieve this badge — “The Gladstone” of Urban Downs in Richfield, Wash. — during the July 15 Home Performance Counts: Virtual Green Home Tour Series. The home is certified to 2020 NGBS Green Emerald-level certification and also earned the NGBS Green+ WELLNESS badge.

Throughout the home, you’ll notice many aging-in-place design features, such as wider doorways, curbless entries and barrier-free showers. Features such as no steps from the driveway to the backyard, an ADA-compliant guest bath and wood blocks installed in the walls for future installation of grab bars help achieve the goal of building a home that allows its inhabitants to age gracefully without remodeling.

Register now for the tour, which will take place July 15 at 3 p.m. ET. Each month a free 45-minute program showcases a high-performance home from around the country and features a live Q&A session with the builder and real estate professional discussing how to talk to customers about, and how to best sell, green homes.

Registrants can access the replay for this event and others in the series through the webinar replay library.

Read Full Article – Click Here