May 2015 Newsletter


Jeff Fleming headshot 2012May flowers are in bloom and it’s time to schedule your visit to a potential retirement destination.  Have you done your research?  No need! AARC has done it for you!  AARC is your source for the best in retirement destinations.

Whether it’s a planned retirement community or just a great town that welcomes retirees, AARC’s got you covered.  I hope you’ll take to time to learn about our upcoming annual conference in Charleston, SC November 11th – 13th – Click to learn more


Jeff Fleming Chair, The AARC

Charleston is Chosen For The Site of AARC’s Annual Conference

A Year of Change, Renewal and Re-Imagination

Charleston_1The AARC’s Annual Conference is a not to be missed event for anyone who works in retiree attraction. The conference blends together seasoned professionals in the retirement community industry. Whether it’s your first time or you’re an AARC regular, this conference will offer you: Unparalleled networking opportunities and innovative ideas from the people driving success and change in our industry. You’ll hear from such industry insiders as Chris Fair, Jeff Humphries and many more…

The American Association of Retirement Communities is a 20 year old not-for-profit professional association that assist communities interested in targeting and attracting retiree buyers – and the AARC’s Annual Conference is the largest retiree research, training and networking event of its kind. Don’t miss the opportunity to share with your peers the valuable techniques and best practices to attract retirees to your destination or development. In addition to general sessions this conference also offers two breakout tracks – one for communities and one for developers – to provide you and your team with the latest trends in retiree attraction.

Click Here To Sign Up or Learn More

See you in Charleston!

August 20th Webinar – Boost Your Genrational IQ, Boost Your Economic Impact

Baby Boomers are turning 65 at a rate of 10,000 a day according to Pew Research. Savvy communities are investing time and resources to understand how to attract this large generation (80-million strong) to retire in their area. The economic potential is profound… but could understanding other generational trends reveal an even greater opportunity to leverage?

What if some of the qualities Baby Boomers are looking for in retirement are similar to those that their kids and grandkids, the Millennials, are seeking as they launch their careers? Could some of the same development strategies that inspire Boomers to plant roots in your community attract young professionals, the lifeblood of your future, too?

In this webinar, generational speaker and author Jessica Stollings will explore these possibilities. She will introduce you to the generations in American society and take a look at the values, perspectives, spending habits and ideals that influence their behaviors. She will also share ideas to thoughtfully engage America’s two largest generations- Baby Boomers and Millennials- in your local community, organizations, and causes.

S.StollingsJessica Stollings is a speaker, author, blogger, and the President of ReGenerations- an organization that helps connect generations to build a better future. Often called a “generational translator,” her passion (besides coffee) is making sure there is clear understanding and communication between the newest batch of college graduates and the generation of parents and grandparents that went before them. Management teams, pastors, policy groups and educators across the country have built solutions around her ideas. To learn more, visit

Click To Learn More or Sign Up – Click Here

How Baby Boomers Are Creating Their Own Retirement Communities

Rather than settling down in traditional assisted living facilities, some are turning to shared homes and cohousing communities.

By Teresa Mears – US News & World Report/April 20, 2015

A few years ago, Marianne Kilkenny’s elderly parents moved intoScreen Shot 2015-05-27 at 10.23.23 PM an assisted living community. That got her thinking about her own plans because she didn’t want to end up in a similar community or a facility run by a company.

Kilkenny, 65, the founder of Women For Living in Community, is among a growing number of baby boomers who are taking matters into their own hands by creating their own retirement communities.

“I’m part of a movement,” says Kilkenny, who lives in Asheville, North Carolina, and is the author of “Your Quest for Home: A Guidebook to Find the Ideal Community for Your Later Years.” She says the focus of the movement is “aging in community as opposed to aging in place.”

These resident-created retirement solutions, or intentional communities, are taking different forms, from shared homes to cohousing communities to “pocket neighborhoods” of people who choose to live in the same area and watch out for each other, which includes cooking and doing errands together and taking care of people when they are sick.

Charles Durrett, an author and architect who designs cohousing communities, and his wife, Kathryn McCamant, who is also an architect, live in a multigenerational cohousing community of 34 households they developed in Nevada City, California, a town of 3,000 people 60 miles northeast of Sacramento.

While this shared housing model started in Denmark, Durrett and McCamant coined the English term cohousing and brought the concept to the U.S. in the 1980s, publishing “Cohousing: A Contemporary Approach to Housing Ourselves.” In 2009, Durrett published the second edition of “Senior Cohousing: A Community Approach to Independent Living – The Handbook,” reflecting the increased interest in cohousing among aging baby boomers.

Screen Shot 2015-05-27 at 10.28.09 PM“Cohousing, by design, is a social agreement where people know about you, care about you and support you,” says Durrett, 59. He recently experienced the benefits of a caring community when he had major surgery and needed help. Without that support, he would have had to spend time in a rehab home, a setting where he “would have gone crazy,” he says. “If you don’t have a community at some level, you’re going to be institutionalized.”

Bonnie Moore created another version of shared housing when a home renovation and a divorce in 2008 left her with a five-bedroom house and not enough money to pay for it. She started taking in roommates, all single, middle-age women.

A few years into her experiment, she created the Golden Girls Network, named for the TV show in which four women shared a house in Miami. The network helps both men and women find shared living arrangements. “You have a house to come home to. You’re not living with your kids,” she says.

Moore says her situation is clearly a landlord-tenant arrangement and not an intentional community. The women in her home don’t spend a lot of time together, though they try to organize at least one shared meal a month. But it is different from living alone. “The best thing is, I come in at night and somebody says, ‘Hi, how was your day?’” Moore says.

Kilkenny is still experimenting. She and two neighbors have developed a pocket neighborhood. When she goes to bed at night, Kilkenny turns on an outside light, and when she gets up, she puts a sticker in her window. Her neighbor does the same, letting each other know that they’re OK.

She says the journey toward community begins with knowing yourself and then reaching out. “You can, in the neighborhood you live in now, say, ‘Can we make this into a community?’” she says. “It’s taking the step forward to say, ‘I intentionally want to get to know you, and I want you to get to know me.’”

Building a cohousing community is a more deliberate process, and that is part of its strength, says Durrett, who has built more than 50 such communities throughout the U.S. Before building the Nevada City community, which was completed in 2006, he and his wife offered a presentation to find interested people. They chose the site for the community, paid $5,000 for the land and started working on the community in 2002.

Organizers typically form a limited liability company, and participants end up putting up about 20 percent of their home’s cost in cash to cover land, hire architects and organize the project. Design is a group project, which helps unify the community as it forms. Once the design is finished, each person gets a construction loan to build his or her own home, transitioning to a permanent loan once it’s completed.

“The individuals pick the community. The community doesn’t pick them,” Durrett says. “There is no such thing as like-minded people. Wait until you get into a discussion about cutting a tree down.”

Cohousing communities usually have a common house, where people can meet formally or informally, and a senior community might build a caretaker apartment as well. Residents contribute to the community, and those who are interested share meals several times a week.

The recent intentional retirement community trend might sound as if baby boomers are moving back to the communes they created in the 1960s. But Moore, who lived in a commune in San Francisco in 1972, says the new communities are different. “What I learned is nothing happens unless you have a leader,” she says. “In the commune lifestyle, the whole idea was to have an equal playing field. … and you never got any decisions made, and things did not get done.”

Baby boomers are experimenting with numerous models for retirement living, including what are known as “naturally occurring retirement communities” – neighborhoods that were not designed as retirement communities but that have a large population of older people. Communities that require residents to be at least 55 are common in areas such as Florida and Arizona. The Villages, a town of 104,000 people in Florida, was the fastest-growing city in the U.S. over the last two years. The unrelated Village to Village Network seeks to help older Americans find community and resources to stay in their own homes. But in those types of communities, residents still have to build their own support systems or hope they create one organically with friends.

Here are seven things to consider if you want to create an intentional retirement community:

Architecture matters. Cohousing places a strong emphasis on community design, with garages to the backs of homes, common areas and elements such as front porches that require neighbors to see each other. “If I have to walk out and get my mail, I’ll see my neighbors,” Kilkenny says.

Someone has to take control. Durrett has a consulting business that helps groups get from cohousing idea to reality. It’s unlikely a community will get built completely through consensus.

The place may precede the people. Many people start out believing they’ll find a group of like-minded people and then choose a place. But the group often falls apart over disagreement on where to live. “You don’t know who you’re going to like,” Durrett says. “There’s plenty of my best friends I would not want to live in my cohousing community.”

Build the community while you’re still young. Starting now enables people to develop bonds before anyone needs help. “You don’t wait until you’re 82,” Kilkenny says. “At some point, you have to take this giant leap of faith to say ‘I’ll buy the house.”

Expect rules. An intentional community operates a bit like a homeowners association. As she gained experience as a landlord, Moore created a six- or seven-page policy manual outlining everything from how to handle recycling to who should clean the kitchen. You’ll also need procedures to admit new members if residents move or die.

Build to age in place. This could mean building a cottage for a future live-in caretaker, putting grab bars in bathrooms or minimizing steps.

Know yourself and be prepared to compromise. Not everyone is cut out for a communal environment or wants to interact with neighbors when they take out the trash. Sharing your life with others is inevitably messy. Be prepared for relationship issues to arise, and be willing to compromise.