April showers brought so many beautiful May flowers! It’s time to “spring” into action and show our potential retirees what we have to offer. Many of our communities are filled with hiking trails, water views, and cultural amenities. But most of all, an experience everyone can enjoy. Simply have a look at our “Seal of Approval” communities, or if you’re interested in becoming one, check out AARC Seal of Approval Recipients to learn more.
Roaring 20s Returns….Recruiting Retirees in a New Decade at our annual conference, November 6-8 in Chattanooga, Tennessee. Be sure to take advantage of the early-bird registration starting as low as $325 – Learn More. The AARC continues to be your resource in the retiree attraction market!
We hope you had a great Memorial Day weekend and took time to remember those that gave the ultimate sacrifice for our freedoms.
Rachel Baker Chair, The AARC
Roaring 20s Returns….Recruiting Retirees in a New Decade
Chattanooga, Tennessee – November 6th – 8th, 2019
What’s All the Flapabout? The Roaring Twenties is hitting Chattanooga this fall!
The AARC Annual Conference is pouring new energy and ideas into the retiree community industry.
You already know that the ‘Roaring’ 1920’s were an iconic period—booming economic prosperity, jazz music, flappers, and cultural shifts that changed the country. Back then, like today, ‘cutting-edge’ technology was changing the landscape. In the 20’s, it was things like the washing machine and…the radio (creating a new thing called nation-wide advertising!)
As we find ourselves headed into the NEW Roaring Twenties, it’s geo-location tech, social networks, and unlimited market research available to every potential customer that are changing the way we do business. Next on the horizon, we’re seeing an increasingly savvy and demanding audience of soon-to-be and current retirees.
Are you excited for what lies ahead OR are you wishing you could enact Prohibition on some of these speed-of-light market changes?
Be inspired and informed by our Keynote speakers, Jason Forrest and Mary Marshall, from the highly acclaimed Forrest Performance Group (FPG). Jason Forrest, CEO & Chief Culture Officer of FPG is recognized for decades of creating high-performance homebuilding cultures through complete training programs. Mary Marshall, Vice President of Marketing at FPG, is a nationally recognized sales expert, coach and leading expert in online learning systems.
FPG is an award-winning sales and leadership training company dedicated to creating your high-performance, high-profit, and “Best Place to Work” culture. We’re not just focused on launching your sales to new heights. We care about creating the sustainable culture behind your sales.
A Message from our Keynote Speaker
At AARC, we’re ready to help you SEIZE this new, exciting era.
We invite you to join us to learn from the industry’s top influencers this fall…
AARC 2019 Annual Conference: Nov 6th – 8th
“The Roaring 20s Returns: Recruiting Retirees in a New Decade”
November 6th, 1pm – 5pm (Welcome Reception to follow)
November 7th, 9am – 5pm
November 8th, 9am – Noon
The Read House Hotel, Chattanooga, TN
To learn more or sign-up, visit the AARC Conference page
Mortgage Rates Drop for Fourth Straight Week
Realtor Magazine (NAR) | May 24, 2019
Mortgage rates continue to decline while lowering borrowing costs for home buyers this spring.
“Mortgage rates fell for the fourth consecutive week and continued the medium-term trend of lower rates since late 2018,” says Sam Khater, Freddie Mac’s chief economist. “The drop in mortgage rates is causing purchase demand to rise, and the mix of demand is skewing to the higher end as more affluent consumers are typically more responsive to declines in rates.”
Freddie Mac reports the following national averages with mortgage rates for the week ending May 23:
- 30-year fixed-rate mortgages: averaged 4.06%, with an average 0.5 point, falling from last week’s 4.07% average. Last year at this time, 30-year rates averaged 4.66%.
- 15-year fixed-rate mortgages: averaged 3.51%, with an average 0.4 point, falling from a 3.53% average last week. A year ago, 15-year rates averaged 4.15%.
- 5-year hybrid adjustable-rate mortgages: averaged 3.68%, with an average 0.4 point, rising from last week’s 3.66% average. A year ago, 5-year ARMs averaged 3.87%.
March Home Prices Increased by 3.7% Year Over Year
Builder Confidence Posts Solid Gain in May
National Association of Home Builders | May 15, 2019
Builder confidence in the market for newly-built single-family homes rose three points to 66 in May, according to the latest National Association of Home Builders/Wells Fargo Housing Market Index (HMI) released today. Builder sentiment is at its highest level since October 2018.
“Builders are busy catching up after a wet winter and many characterize sales as solid, driven by improved demand and ongoing low overall supply,” said NAHB Chairman Greg Ugalde, a home builder and developer from Torrington, Conn. “However, affordability challenges persist and remain a big impediment to stronger sales.”
“Mortgage rates are hovering just above 4 percent following a challenging fourth quarter of 2018 when they peaked near 5 percent. This lower-interest rate environment, along with ongoing job growth and rising wages, is contributing to a gradual improvement in the marketplace,” said NAHB Chief Economist Robert Dietz. “At the same time, builders continue to deal with ongoing labor and lot shortages and rising material costs that are holding back supply and harming affordability.”
Derived from a monthly survey that NAHB has been conducting for 30 years, the NAHB/Wells Fargo Housing Market Index gauges builder perceptions of current single-family home sales and sales expectations for the next six months as “good,” “fair” or “poor.” The survey also asks builders to rate traffic of prospective buyers as “high to very high,” “average” or “low to very low.” Scores for each component are then used to calculate a seasonally adjusted index where any number over 50 indicates that more builders view conditions as good than poor.
All the HMI indices posted gains in May. The index measuring current sales conditions rose three points to 72, the component gauging expectations in the next six months edged one point higher to 72 and the metric charting buyer traffic moved up two points to 49.
Looking at the three-month moving averages for regional HMI scores, the Northeast posted a six-point gain to 57, the West increased two points to 71, the Midwest gained one point to 54, and the South rose a single point to 68.
Editor’s Note: The NAHB/Wells Fargo Housing Market Index is strictly the product of NAHB Economics, and is not seen or influenced by any outside party prior to being released to the public. HMI tables can be found at nahb.org/hmi. More information on housing statistics is also available at housingeconomics.com.