Real Estate News

  • Ask the Expert: What Tech Trends Should I Watch This Year?

    Today’s Ask the Expert column features Joe Sesso, national speaker for Homes.com. What are the top technology trends I should be watching this year? We’re five months into 2018, which means it’s the perfect time to look back at

  • What Is the Difference Between Owned, Earned and Paid Media?

    The following information is provided by the Center for REALTOR® Development. The difference between owned, earned and paid media is an important distinction that should be understood by every professional hoping to make a digital impact and gen

  • On Your Agenda at Midyear: How Brokers Are Competing in an Evolving Industry

    Don’t Miss RISMedia’s Power Broker Forum Every day, there are changes happening in real estate—and every day, brokers are addressing the challenges that come with it, developing new strategies to stay on top. Brokers out in front of

  • New! Advertise With Instagram Stories

    In real estate, agents focus on telling stories. Whether it’s the seller’s memories in their old home or the buyer’s hopeful dreams in their new one, agents try to build emotional connections with their clients. Launched in 2010

  • Legal Issues in the Senior Market: How Elder Care Attorneys Can Help

    The following information is provided by the Center for REALTOR® Development, with assistance from Lauren Hampton and the Podfly editorial team, and is a recap of Center for REALTOR® Development Podcast episode 14. (This is part two of a two-pa

  • Fresh Content for Your Blog and Social Channels This May

    Creating fresh, unique content is one of the most effective ways to attract blog followers and grow your social media audience, but coming up with new topics can be tough. With that in mind, we’ve come up with some ideas for you! Check back

  • Ask the Coach: Show Your Agents How to Turn Open House Leads Into High-Volume Pipelines and Future Sales

    It is officially open house season, and truly the best opportunity for your agents to fill their pipeline of listing and buyer leads that, when effectively converted can turn into big profits within the next 90 days. Sunday is notoriously known a

  • Turn on and Harness the Power in Your Palm

    With hundreds of companies, websites, social media platforms, direct mail and other lead generation systems vying for our attention, we’re constantly being bombarded with a variety of different ways to purchase leads. As a coaching company

  • Buyer Demand for Green Homes Trends Up

    If you ask the REALTORS® who work with them, buyer demand for green homes is trending up. Homebuyers are interested in sustainability, according to 61 percent of REALTORS® in the National Association of REALTORS® (NAR) REALTORS® and Sustainab

  • Selling Green: Marketing the Sustainable Home

    This information has been provided by Center for REALTOR® Development and has been adapted and reprinted with permission from the Summer 2017 issue of On Common Ground, a free, semi-annual magazine published by the National Association of REALTO