Real Estate News

  • Fresh April Content Ideas for Your Social Channels

    Growing your social audience is heavily dependent upon the content you are sharing. To make an impact and grow your sphere, you must create unique content; however, coming up with content ideas can be challenging! Instead of spending hours trying

  • Want a Successful Business? Focus on These 3 Aspects

    As entrepreneurs, we start out intending to build a successful business; however, behind any successful business is a leader who has had at least one failed venture in their past. Although the goal is to succeed, the most valuable lessons come fr

  • How to Keep in Contact With Past Clients Without Becoming a Nuisance

    Closing a transaction shouldn’t be the end of a client relationship. In fact, it should be the start of something more—something that will put you in front of other real estate professionals, helping you become your client’s REALTOR

  • Exactly How Big Is the Military Market?

    The following information is provided by the Center for REALTOR® Development (CRD). Current and former military are a huge demographic segment in the U.S. According to the most recent Demographics Report (2015) from Military OneSource, prepared

  • Native Ads and Why You Need Them

    Today’s Ask the Expert column features Patty McNease, director of Marketing for Q: What are native ads, and why should I incorporate them into my advertising mix? A: There are a lot of ways to advertise online. Banner ads have be

  • Build Your Brand by Being a Better Person

    In the following interview, Mark Fields, president of CENTURY 21 Mark Fields and Associates in Asheville, N.C., discusses branding, culture, luxury marketing, and more. Region Served: Asheville, N.C., and surrounding areas Years in Real Estate: 4

  • Social Skills: Is Vero Detrimental to Agent Advertising or Ideal Referral-Booster?

    The social landscape may be changing, with more platforms adapting to the needs of consumers rather than advertisers. The question is: Will it benefit or harm those who use social media as a tool for business-building? The latest social entrant d

  • Your Database: Maximizing Its Potential for Profit

    As a broker, your agents’ contacts are crucial to your success. Build your database—and theirs—with the strategies in RISMedia’s FREE upcoming webinar, including how to: Automate database marketing; Connect deeply with leads and p

  • Will the ‘Facebook Apocalypse’ Change Your Social Presence?

    Just when you started to get a handle on your social strategy, Facebook is at it again, changing up their algorithms and making it more difficult for businesses to have a presence in people’s news feeds. Until very recently, any engagement

  • A Good Mix of Content Yields the Greatest Social Media ROI

    Social media is too easy to make big mistakes—yet more than half of REALTORS® polled in a recent Realtors Property Resource® (RPR®) study said they aren’t getting the expected ROI on their social media investments. Where, why and how?