Real Estate News

  • How Agents Can Better Serve Single-Women Homebuyers

    Married couples might comprise the greatest share of homebuyers, but single women follow close behind, especially retired women over the age of 55, according to the Wall Street Journal. Gone are the days when women had to wait until marriage to b

  • How to Leverage Public Records for Business Intelligence

    When it comes to discovering the power of public records for prospecting, real estate agents are often so impressed that they either want to hide their newfound tools from the competition, or share them far and wide. That’s according to Nik

  • Making the Move to Rebrand: Is It Worth It?

    “The Rebranding Challenge: Fit for the Future While Preserving Your Roots” at RISMedia’s 2018 Real Estate CEO Exchange (Credit: AJ Canaria of PlanOmatic) Call it a facelift or a “refresh,” we’re in the age of t

  • Closing Gifts That Keep on Giving

    A gift after closing is a nice way to say thank you to clients and build the relationship—but what if you could make that gift work harder to keep you top-of-mind for referrals and future real estate needs? Here are some creative ideas that wil

  • Baby Boomers: One of America’s Most Lucrative Demographics

    The following information is provided by the Center for REALTOR® Development (CRD). With more than 75 million people fitting into the American baby boomer demographic, it is easy to understand why this group would be important for REALTORS® to

  • CEO Exchange Exclusive: Helen Hanna Casey on Succeeding in Any Market

    Helen Hanna Casey, CEO, Howard Hanna Real Estate Services, at RISMedia’s 2018 Real Estate CEO Exchange (Credit: AJ Canaria of PlanOmatic) RISMedia’s John Featherston recently sat down with industry icon Helen Hanna Casey, CEO of Howa

  • Staying Current in a Shifting Market

    In the following interview, Fred Evans, sales associate with RE/MAX Gold Coast REALTORS® in Ventura, Calif., discusses education, the local market, marketing and more. Region Served: Ventura County, Calif. Years in Real Estate: 33 Number of Offi

  • CEO Exchange Keynote: Leadership, in Every Sense of the Word

    Leading Real Estate Companies of the World® CEO/President Paul Boomsma (Credit: AJ Canaria of PlanOmatic) Against a backdrop of changing consumer preferences, technology and shifts in Washington, brokerages are navigating new territory—one wh

  • How to Market Yourself Without Selling Yourself Short

    No one dislikes a salesperson more than a salesperson. This sentiment is true in all areas of customer service, but especially in real estate. When you’re in an industry as fulfilling and challenging as ours, your mentors, fellow colleagues

  • 7 Ways to Take Your Marketing Strategies From Dull to Dynamic

    Are you truly an “expert” at marketing your listings, your brand and your services? You might want to think again. Even if you’re doing a decent job at marketing, the bar continually moves from average to exceptional. Your clien