As an ongoing benefit of The American Association of Retirement Communities we will be producing frequent Webinars.  These ongoing webinars will be a “member benefit” for AARC Members.  See Details Below.

Topics covered will span the gambit and will benefit communities, Chambers of Commerces, Developers and others servicing Baby Boomers and benefiting from Retiree Attraction.

Upcoming Webinars

March Webinar – March27, 2019 at 10:00am (Eastern)

Attributes of Places the 55+ Would Love to Live.

Margaret Wylde, CEO, ProMatura Group, LLC

We have compiled a list of the elements from several national studies and dozens of community planning research studies that targeted the 55+ customer. The webinar will identify the most important tangible and intangible attributes most likely to attract people to move to your community.

Many of the intangible attributes if cultivated, grown and marketed will attract people to your community, even if your community lacks some of the most desired tangible assets. Examples of many attributes will be shared.

AARC Members & VIP Guest – Click Here to register

Margaret Wylde, CEO, ProMatura Group, LLC


MW Photo 2017ProMatura Group, LLC and ProMatura International is a research and advisory company founded by Wylde.  Clients include investors, developers, for-profit and not-for-profit owners, operators, cities, counties, and states; and industry associations in the Americas and Europe. ProMatura has offices in Oxford, MS and London, UK and is currently working on several projects in Mexico, the UK, Portugal, Canada, Dominican Republic, Australia, and the US.

ProMatura’s 50+ employees provide defensible, usable solutions based on statistically valid data. ProMatura’s products include feasibility studies, site selection analyses, predictive analytics, community audits, sales counselor assessments, satisfaction surveys yielding targeted quality improvement plans; and, community planning, design, and programming consultation.  ProMatura’s customer engagement community planning research defines the customers’ attributes and preferences for their lifestyle, residences, amenities, services, payment plans, and pricing that will yield the fastest sales pace and the highest market share. ProMatura’s consumer verified programs ensure communities provide the lifestyle and experience their customer’s desire.

Wylde is a member of the Urban Land Institute serving as a Governing Trustee, Governor, a member of the Advisory Board of the Terwilliger Housing Center, Chair of the Lifestyle Residential Development Council, and former Chair of the Senior Housing Council and Building Healthy Places.  She served on the Americas Executive Committee of ULI and serves on the Executive Board of the American Seniors Housing Association, and the Executive Advisory Board of Argentum. Wylde is Vice President of the Board of Directors of Memory Makers, a not-for-profit provider of day care services to individuals with memory impairment in Oxford, MS.

Wylde received the Icon of the Industry Award from the 50+ Housing Council of NAHB for her “substantial and lasting impact onthe seniors housing industry.”   She was the first woman to receive this honor.

The author of five books and scores of technical papers and articles, Wylde is also a contributorto trade and business publications and scholarly journals. Her publications include Right House, Right Place, Right Time: The Community and Lifestyle Preferences of the 45+ Housing Market (BuilderBooks, 2008); Boomers on the Horizon: Housing Preferences of the 55+ Home Buyer (BuilderBooks, 2002); and Building for a Lifetime: The Design and Construction of Fully Accessible Homes (The Taunton Press, 1994). Wylde is often sought out for her expertise by various news and trade publications, including the Chicago Tribune, the Wall Street Journal, the Overseas Property Professional magazine, SeniorsHousing Business, and other age-qualified housing publications.

Wylde speaks frequently to organizations and businesses in the age-qualified housing industry and recently was the keynote speaker at a national conference in Australia.

AARC Members & VIP Guest – Click Here to register

Non-Members may join us for the webinar for only $50 (if you choose to join at a later date this $50 will be applied towards your membership) – Non-Members Click Here To Sign Up (sign up link will be emailed to you)

View Past Webinars in Member Resource Area