Webinars

As an ongoing benefit of The American Association of Retirement Communities we will be producing frequent Webinars.  These ongoing webinars will be a “member benefit” for AARC Members.  See Details Below.

Topics covered will span the gambit and will benefit communities, Chambers of Commerces, Developers and others servicing Baby Boomers and benefiting from Retiree Attraction.

Upcoming Webinar – September 28th and October 12 at 2:30pm (Eastern)

Virtual Sales Best Practices
Part 2 (2 Part Series)

The current climate has forced onsite sales professionals to shift to private 1-on-1 and, increasingly, “virtual” appointments. This requires a new skillset, upgraded toolset, and enhanced mindset. In this 2-part training series, new home sales expert Mike Lyon shares best practices to connect with customers face-to-face without being in the same space.PART 2 (Prerecorded) – October 12, 2:30pm (Eastern)

  • Which sales principles translate to virtual selling (and which do not)
  • Soft skills needed in a digital world
  • How to be “coffee worthy” over Zoom
  • What sales pros are doing right now to adjust to the current environment

AARC Members & VIP Guest – Click Here to register for Part 2

Mike Lyon  |  Do You Convert

Mike Lyon is a recovering Online Sales Specialist, author of Browsers to Buyers, and founder of DoYouConvert.com – the leading authority for lead generation and conversion best practices for home builders. Learn more at www.doyouconvert.com.

Mike has accumulated a wealth of real world knowledge and firsthand experience in the realm of online marketing and sales for home builders. He delivers his information from the trenches and draws from his diverse background in online advertising, digital design, and internet sales.

He gained this insight from managing the internet sales and marketing program for a top 100 home builder. The program that Mike created was the first in his market and the information, statistics, and strategies he presents are the result of his direct experience as an Online Sales Counselor and Sales & Marketing Director.

Mike speaks with authority about online conversion rates and best practices that can be implemented to boost sales from internet leads. He is recognized as one of the top innovators in online lead generation and conversion for the home building and real estate industries. A highly sought-after consultant and speaker, Mike has worked with many of the top 100 home builders.

With Mike’s energetic and entertaining speaking style, he infuses lively fun into the topics of online sales, marketing and technology at events across the country and presents to thousands of sales and marketing professionals every year.

He is the author of Browsers to Buyers: Proven Strategies for Selling New Homes Online.

AARC Members & VIP Guest – Click Here to register for Part 1 and/or Part 2

Non-Members may join us for the webinar for only $50 (if you choose to join at a later date this $50 will be applied towards your membership) – Non-Members Click Here To Sign Up (sign up link will be emailed to you)

UPCOMING WEBINARS – Check Back Soon For More Information
November – TBD
December – TBD


View Past Webinars in Member Resource Area