As an ongoing benefit of The American Association of Retirement Communities we will be producing frequent Webinars.  These ongoing webinars will be a “member benefit” for AARC Members.  See Details Below.

Topics covered will span the gambit and will benefit communities, Chambers of Commerces, Developers and others servicing Baby Boomers and benefiting from Retiree Attraction.

Upcoming Webinars

April Webinar – April 25th, 2018 at 2:30pm (Eastern)

The Shifting Search Landscape – Driving ROI from Pay Per Click

Benjamin Rudolph, President and CEO, Relevance Advisors

The Shifting Search Landscape – Driving ROI from Pay Per Click

The search marketing landscape is constantly evolving, making it challenging for marketers to keep up with the changes.  However, by understanding the capabilities within Google AdWords, marketers can target a specific audience with a specific message at a specific time on a specific device. Setting up targeting by device is important because over half of all search queries come from mobile devices.

In this webinar, attendees will learn how a multi-location senior living community provider changed its strategy to drive web traffic to underperforming locations, track calls, leverage local listing information, and measure in-person visits to its facilities.  At the end of this webinar, you will have a better understanding of:

  • Building Market Specific Ad Campaigns

  • Claiming Your Listings on Google My Business

  • Tracking Local Listing Activities – ex. Click to Call & Click for Directions

  • Leveraging Google Ad Extensions

  • Using Google Store Visits to Tie Ad Clicks to People Visiting a Location

This webinar will be tactical, so you will see specific examples of where to go in the AdWords interface to execute these strategies.

Rudolph2017eBenjamin Rudolph is the President & CEO of Relevance Advisors, an interactive advertising agency based in Atlanta which specializes in search engine marketing.  Benjamin spent four years at Comcast, where he managed the search partnership with Google for Comcast Interactive Media.  Now he leverages his media and search experience to help clients maximize the value from their websites, both in terms of traffic and revenue.  He is Past President and Co-Founder of the SEMPO (Search Engine Marketing Professional Organization) Atlanta Working Group.  He is a volunteer for the Ovarian Cancer Research Fund Alliance (OCRFA) where he started the Ovarian Cycle Tampa event.  Benjamin is a Cum Laude graduate of Princeton University with a Bachelor of Arts degree in Psychology, and he received his MBA in Marketing from the Goizueta Business School at Emory University.

AARC Members & VIP Guest – Click Here to register

Non-Members may join us for the webinar for only $50 (if you choose to join at a later date this $50 will be applied towards your membership) – Non-Members Click Here To Sign Up (sign up link will be emailed to you)

View Past Webinars in Member Resource Area